Operating principle for the best Product Teams

  • Dream in years

  • Plan in months

  • Evaluate in weeks

  • Ship daily

Prototype for 1×
Build for 10×
Engineer for 100×

What is required to cut the timeline in ½?
What needs to be done to double the input?

“Ship daily means that we ‘deliver’ something each day. Yet, we stay focused on vision and never forget to dream big.

“We should always go to sleep at night knowing that we delivered something. Some days it will be something small, other days, it will be something big. But, always create something.

“Prototype for 1x means that we need to try lots of ideas. Some will work, most won’t. That’s ok, we’re trying to test ideas and iterate fast to figure out what the right solutions are. Build for 10x is the next step once we’ve figured out what works. Our goal is to start scaling the idea to reach ten times the impact. And once we’ve figured out how to do that, we can move on to engineering the approach to 100 times the impact."

Finally, the last section: “This is about the need to go fast and ensure that we’re working on the highest priority items that deliver the greatest impact.”

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Models for Success